I wish I could have gone to Copenhagen to hear this presentation Craftblogging – A window into the Long Tail of Fashion? by Ulla-Maaria Mutanen.
Here’s a summary of the presentation from Boing Boing
1. People get satisfaction for being able to create/craft things
because they can see themselves in the objects they make. This is not
possible in purchased products.
2. The things that people have made themselves have magic powers. They have hidden meanings that other people can’t see.
3. The things people make they usually want to keep and update.
Crafting is not against consumption. It is against throwing things away.
4. People seek recognition for the things they have made. Primarily it
comes from their friends and family. This manifests as an economy of
5. People who believe they are producing genuinely cool things seek
broader exposure for their products. This creates opportunities for
alternative publishing channels.
6. Work inspires work. Seeing what other people have made generates new ideas and designs.
Also check out her cool crafters wishlist.